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Chocolate Dubai Team
FIX Dubai Chocolate Wins Sheikh Hamdan’s 'Dubai-it' Award After 1,234% Sales Surge
Chocolate Dubai Team
2026-10-25
FIX Dessert Chocolatier, the brand behind the viral FIX Dubai Chocolate pistachio kunafa bar, has officially won Sheikh Hamdan’s 'Dubai-it' Award after a 1,234% global sales surge. Read the full story and order 100% authentic bars in the UK.
FIX Dessert Chocolatier Wins Prestigious 'Dubai-it' Award: How the Viral Dubai Chocolate Conquered the World
The brand behind the viral 'Dubai Chocolate' has officially earned royal recognition. FIX Dessert Chocolatier, founded by Sarah Hamouda and Yezen Alani, has won the prestigious Dubai-it Award for Projects in the Business Category, announced by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, on Saturday, October 24.
What started in a humble home kitchen has evolved into an unstoppable global phenomenon—and you can experience the exact same award-winning bars right here in the UK without flying to the Emirates.
🏆 From a Home-Based Business to a 1,234% Global Surge
Launched by Sheikh Hamdan on June 24, the annual Dubai-it Award celebrates visionary individuals, projects, and companies that embody Dubai’s transformative spirit and inspire the next generation of global success.
Congratulating the FIX Dessert team, Sheikh Hamdan highlighted the breathtaking scale of the chocolate's global takeover:
"Sales of Dubai-style chocolate surged by 1,234% in one year, and today, these products are sold in markets around the world and at more than 100 airports. This is the spirit of Dubai-it: transforming a simple home-based business into a global success."
Why FIX Dessert Earned the Crown:
- ✅ Homegrown Innovation: Founded in Dubai by Sarah Hamouda and Yezen Alani from a pregnancy craving in 2021.
- ✅ Global Category Creator: Single-handedly sparked an international confectionery movement replicated worldwide.
- ✅ Unprecedented Growth: Achieved a 1,234% annual surge in global demand across over 100 international airports.
📈 How the Viral Pistachio Kunafa Bar Took the World by Storm
FIX Dessert Chocolatier became synonymous with the term viral 'Dubai Chocolate' immediately after launching its signature viral pistachio kunafa chocolate bar ("Can't Get Knafeh of It"). Combining a crisp Belgian chocolate shell with shredded toasted kataifi pastry, velvety pistachio cream, and a hint of tahini, the bar triggered unprecedented demand from London to Tokyo.
Nowhere is this craze more visible than at Dubai’s airports. According to Ramesh Cidambi, CEO of Dubai Duty Free (speaking on Dubai Eye), the sales numbers are staggering:
Dubai Chocolate By the Numbers (H1 2025 Data)
| Metric | Recorded Figure | Market Impact |
|---|---|---|
| Year-on-Year Global Surge | 1,234% Growth | Sold in 100+ international airports |
| Dubai Duty Free Revenue (H1 2025) | Dh165 Million (~£34.5 Million) | Generated in just 6 months |
| Total Bars Sold at Duty Free | 2.5 Million Bars | Record-breaking volume for local brands |
| Share of Confectionery Sales | 40% of All Sales | Nearly half of all airport sweets sold |
As Cidambi noted, the triumph of homegrown brands like FIX directly powers the local UAE economy while turning a traditional Middle Eastern dessert profile into the world's most sought-after luxury treat.
👑 From Viral Chocolate to Royal Collaborations
Rather than resting on the success of a single bar, FIX Dessert Chocolatier continues to push boundaries with bold new creations and high-profile collaborations.
The brand previously teamed up directly with Sheikh Hamdan to develop an exclusive chocolate flavour inspired by his personal palate and his love for halawat—a beloved traditional Middle Eastern dessert—proving that heritage flavours remain at the heart of the brand's creative vision.
🇬🇧 Taste the Award-Winning FIX Chocolate in the UK
You don't need to book a flight to Dubai or queue at airport duty-free shops to taste the award-winning creation. At Dubai Chocolates London, we bring genuine, sealed FIX Dessert Chocolatier bars straight from Dubai to your doorstep in the UK.
- 100% Authentic UAE Imports: Sourced directly from official Dubai channels and temperature-controlled air freight.
- Guaranteed Crispy Kunafa: Chilled transit ensures the signature crunch remains completely intact.
- Next-Day UK Dispatch: Fast, tracked delivery across London and the entire UK via Royal Mail and Evri.
Want the best value on multiple bars? Grab our 6-Bar Hero Box to save up to £30.00 instantly and share Dubai’s award-winning sensation with friends and family.